Personalized Skin Care
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Cherie Price says she used to be self-conscious about her face breaking out. “Being an actor, it’s very frustrating,” says the Los Angeles resident. “You don’t want to worry about people judging you only by your face.”
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Cherie Price says she used to be self-conscious about her face breaking out. “Being an actor, it’s very frustrating,” says the Los Angeles resident. “You don’t want to worry about people judging you only by your face.”
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Cherie Price says she used to be self-conscious about her face breaking out. “Being an actor, it’s very frustrating,” says the Los Angeles resident. “You don’t want to worry about people judging you only by your face.”
Cherie had tried for years to find the right acne treatment. While drugstore shelves offered so many options, she never knew which to choose, and those she tried just weren’t right for her. Then she found out about skin iD™ from Neutrogena Corporation, the first personalized acne solution that’s based on an individual’s skin and lifestyle.
At Neutrogena, one of the Johnson & Johnson Consumer businesses, scientists sought a way to personalize skin care so that each person’s acne treatment would meet his or her particular needs.
“We realized if we could create a way to hear from each person about his or her needs, lifestyle and preferences, we could deliver a more effective, personalized solution,” says Bobby Sheikh, launch Product Director for skin iD™ “Because most stores aren’t equipped to help people through the personalization process, we developed products and a distribution model that sells the skin iD™ product line directly to consumers.
Available exclusively through www.skinid.com or a hotline (866) 742-0201, skin iD™ uses a proprietary, dermatologist-developed skin evaluation. The result is a personalized regimen of consisting of three products: a cleanser and two other products, such as a hydrator and an anti-acne treatment or a toner and a moisturizer.
“It takes you through the steps to define your acne problems,” says Cherie, describing the free skin ID™ evaluation on www.skinid.com. “I liked it a lot. It was very personalized.”
The skin iD™ regimens were tested in a randomized double-blind, placebo-controlled study with industry-leading acne treatments. Five hundred participants were given treatments for eight weeks. “The results were spectacular,” say Sheikh. “We could see that we were improving peoples’ lives.”
“I felt amazing and couldn’t stop looking in the mirror,” says Cherie of her results. “It was a life-changing experience, and I saw my face change for the better.”
To learn more:
Visit the skin iD™ website
Take the skin iD™ evaluation
skin iD™ on Facebook
To view this video, as well as other videos from Johnson & Johnson, visit the Johnson & Johnson Health Channel on YouTube:
JNJHealth Channel