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For more than 20 years, Johnson & Johnson has teamed up with Safe Kids Worldwide® to reduce deaths and injury from childhood accidents. And while Safe Kids Worldwide has long taught parents how to keep their children safe, a new report highlights precisely when and why those precautions are essential.
Safe Kids USA®, a member of Safe Kids Worldwide, recently released Raising Safe Kids: One Stage at a Time, the first-ever report to make the connection between childhood development as it relates to unintentional injury. The report, which was funded by an educational grant from Johnson & Johnson, is based on an extensive literature review of research focusing on a child’s physical and cognitive limitations and abilities as they age, and connecting this information to how parents must compensate to keep their kids safe from injury. It is divided into four stages of development: Infancy (0 to 12 months), Early Childhood (1 to 4 years), Middle Childhood (5 to 9 years) and Early Adolescence (10 to 14 years).
“Understanding children’s cognitive, behavioral and physical abilities and limitations at various stages is the first step in being able to foresee and prevent serious injuries,” says Martin Eichelberger, M.D., founder of Safe Kids Worldwide and former chief of Trauma and Burn Services, Children’s National Medical Center in Washington, D.C.
The release of the report also coincides with the kick-off of National Safe Kids Week, which is April 26 to May 3 this year. National Safe Kids Week reaches millions of households every year through efforts that include public relations and education initiatives, sponsored advertising campaigns, thousands of grassroots coalition events and cause-related retail promotions The report also comes also comes in time for the soon-to-be-here summer season, also known by emergency personnel as “trauma season,” since it is the time of year when children’s injuries increase dramatically.
Safe Kids Worldwide® is one of the Company’s largest prevention and education programs based on Our Credo, and it directly touches millions of families around the world each year.
“As the founding sponsor of Safe Kids over 20 years ago, we are proud of their impact on reducing accidental childhood injuries and deaths. We look forward to an even greater impact on public health worldwide as we help to keep even more generations of kids active and safe”, says Sarah Colamarino, Vice President, Corporate Communication.
The commitment Johnson & Johnson has had keeping children safe was recognized last year when the company was recognized by the U.S. State Department as the first corporate recipient of the Benjamin Franklin Award for Public Diplomacy for its work with the Safe Kids Worldwide® program.
Safe Kids USA® is a member of Safe Kids Worldwide, a global network of organizations whose mission is to prevent unintentional childhood injury, a leading killer of children 14 and under. Safe Kids works in 17 countries to bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families.
To Learn More:
Our Credo Values
Raising Safe Kids One Stage At A Time
Safe Kids Worldwide®
Safe Kids USA®
Watch A Safe Kids USA® video on the YouTube/JNJ Health Channel:
Raising Safe Kid: Babies 0 to 12 months
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