Pilot Program Uses Digital Storytelling, Animation to Bring Prescription Medicine Labeling to Life
Titusville, NJ (April 24, 2012) – It lies within the compact folded rectangle that accompanies prescription medicines. In black and white on paper, it follows prescription medicine advertisements in magazines and newspapers. Known as patient information, it is frequently part of the U.S. Food and Drug Administration (FDA) approved labeling for prescription medicines.
For many, it can be an important everyday resource to learn what they need to know about the medication they are taking – what it does, how to take it, possible drug interactions, serious side effects and symptoms that might be signs of a side effect.
To enhance patients’ access to and use of this information, Janssen Therapeutics, Division of Janssen Products, LP has launched a pilot program—and a first for the Johnson & Johnson family of companies—designed to transform the experience of exploring this information online through digital storytelling and animation.
This new tool, for the prescription medicine PREZISTA® (darunavir), is called The PREZISTA Zone and can be found at www.PREZISTAzone.com. It enables users to read, listen to and interact with information about the product. Features include:
“As a physician, I know from experience that people tend to learn in different ways, and that can pose different kinds of challenges for patients trying to educate themselves about their medications,” said Bryan Baugh, MD, Medical Director at Janssen Therapeutics. “We designed The PREZISTA Zone to meet a variety of personal preferences for learning and interacting with online information. We’re very excited to introduce this pilot program; it hasn’t been done before for products like PREZISTA.”
In a recent omnibus survey of 1,047 people, which was sponsored by Janssen Therapeutics, 60 percent of those surveyed agreed it would be helpful to review Patient Information in an animated version that can be viewed and listened to online.[1]
“When you have a chronic illness, starting treatment for the first time or switching your medication can sometimes be overwhelming,” said Jeff Berry,* Director of Publications, Test Positive Aware Network (TPAN) in Chicago. “This interactive version of Patient Information is an innovative approach to helping people learn about their medicines based on information from the FDA-approved patient labeling. I hope this initiative will encourage the development of other educational tools that go beyond the printed page.”
*Jeff Berry is a paid consultant for Janssen Therapeutics.
About PREZISTA®
PREZISTA® (darunavir) is a prescription medicine. It is one treatment option in the class of HIV (human immunodeficiency virus) medicines known as protease inhibitors.
PREZISTA® is always taken with and at the same time as ritonavir (Norvir®), in combination with other HIV medicines for the treatment of HIV infection in adults. PREZISTA® should also be taken with food.
PREZISTA® does not cure HIV infection or AIDS and you may continue to experience illnesses associated with HIV-1 infection, including opportunistic infections. You should remain under the care of a doctor when using PREZISTA®.
Please read Important Safety Information below, and talk to your healthcare professional to learn if PREZISTA® is right for you.
Important Safety Information
What is the most important information I should know about PREZISTA?
Who should not take PREZISTA®?
This is not a complete list of medicines. Be sure to tell your healthcare professional about all the medicines you are taking or plan to take, including prescription and nonprescription medicines, vitamins, and herbal supplements.
What should I tell my doctor before I take PREZISTA®?
What are the possible side effects of PREZISTA®?
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.
Please refer to the ritonavir (Norvir®) Product Information (PI and PPI) for additional information on precautionary measures.
Please see full Prescribing Information for more details, available at http://prezista.com/sites/default/files/pdf/us_package_insert.pdf
About Janssen Therapeutics
At Janssen, we are dedicated to addressing and solving some of the most important unmet medical needs of our time in HIV and other infectious diseases. Driven by our commitment to patients, we develop innovative products, services and healthcare solutions to help people throughout the world. Headquartered in Titusville, New Jersey, Janssen Therapeutics, Division of Janssen Products, LP, is one of the Janssen Pharmaceutical Companies of Johnson & Johnson. Visit www.JanssenTherapeutics.com for more information. Follow us on Twitter at @JanssenUS.
###
Reference: [1]. About The Survey: This Janssen Therapeutics study was conducted by StrategyOne using Toluna field services, among 1,047 US residents. The survey was fielded April 9th – 11th, 2012 and the data were weighted to be representative to US Census. These data have a margin of error +- 3.03% at the 95% confidence interval.
Media Contact:
Tricia Geoghegan
Office: (609) 730-3746
Mobile: (609) 462-8764
Email: tgeogheg@its.jnj.com
Pilot Program Uses Digital Storytelling, Animation to Bring Prescription Medicine Labeling to Life
Titusville, NJ (April 24, 2012) – It lies within the compact folded rectangle that accompanies prescription medicines. In black and white on paper, it follows prescription medicine advertisements in magazines and newspapers. Known as patient information, it is frequently part of the U.S. Food and Drug Administration (FDA) approved labeling for prescription medicines.
For many, it can be an important everyday resource to learn what they need to know about the medication they are taking – what it does, how to take it, possible drug interactions, serious side effects and symptoms that might be signs of a side effect.
To enhance patients’ access to and use of this information, Janssen Therapeutics, Division of Janssen Products, LP has launched a pilot program—and a first for the Johnson & Johnson family of companies—designed to transform the experience of exploring this information online through digital storytelling and animation.
This new tool, for the prescription medicine PREZISTA® (darunavir), is called The PREZISTA Zone and can be found at www.PREZISTAzone.com. It enables users to read, listen to and interact with information about the product. Features include:
“As a physician, I know from experience that people tend to learn in different ways, and that can pose different kinds of challenges for patients trying to educate themselves about their medications,” said Bryan Baugh, MD, Medical Director at Janssen Therapeutics. “We designed The PREZISTA Zone to meet a variety of personal preferences for learning and interacting with online information. We’re very excited to introduce this pilot program; it hasn’t been done before for products like PREZISTA.”
In a recent omnibus survey of 1,047 people, which was sponsored by Janssen Therapeutics, 60 percent of those surveyed agreed it would be helpful to review Patient Information in an animated version that can be viewed and listened to online.[1]
“When you have a chronic illness, starting treatment for the first time or switching your medication can sometimes be overwhelming,” said Jeff Berry,* Director of Publications, Test Positive Aware Network (TPAN) in Chicago. “This interactive version of Patient Information is an innovative approach to helping people learn about their medicines based on information from the FDA-approved patient labeling. I hope this initiative will encourage the development of other educational tools that go beyond the printed page.”
*Jeff Berry is a paid consultant for Janssen Therapeutics.
About PREZISTA®
PREZISTA® (darunavir) is a prescription medicine. It is one treatment option in the class of HIV (human immunodeficiency virus) medicines known as protease inhibitors.
PREZISTA® is always taken with and at the same time as ritonavir (Norvir®), in combination with other HIV medicines for the treatment of HIV infection in adults. PREZISTA® should also be taken with food.
PREZISTA® does not cure HIV infection or AIDS and you may continue to experience illnesses associated with HIV-1 infection, including opportunistic infections. You should remain under the care of a doctor when using PREZISTA®.
Please read Important Safety Information below, and talk to your healthcare professional to learn if PREZISTA® is right for you.
Important Safety Information
What is the most important information I should know about PREZISTA?
Who should not take PREZISTA®?
This is not a complete list of medicines. Be sure to tell your healthcare professional about all the medicines you are taking or plan to take, including prescription and nonprescription medicines, vitamins, and herbal supplements.
What should I tell my doctor before I take PREZISTA®?
What are the possible side effects of PREZISTA®?
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch, or call 1-800-FDA-1088.
Please refer to the ritonavir (Norvir®) Product Information (PI and PPI) for additional information on precautionary measures.
Please see full Prescribing Information for more details, available at http://prezista.com/sites/default/files/pdf/us_package_insert.pdf
About Janssen Therapeutics
At Janssen, we are dedicated to addressing and solving some of the most important unmet medical needs of our time in HIV and other infectious diseases. Driven by our commitment to patients, we develop innovative products, services and healthcare solutions to help people throughout the world. Headquartered in Titusville, New Jersey, Janssen Therapeutics, Division of Janssen Products, LP, is one of the Janssen Pharmaceutical Companies of Johnson & Johnson. Visit www.JanssenTherapeutics.com for more information. Follow us on Twitter at @JanssenUS.
###
Reference: [1]. About The Survey: This Janssen Therapeutics study was conducted by StrategyOne using Toluna field services, among 1,047 US residents. The survey was fielded April 9th – 11th, 2012 and the data were weighted to be representative to US Census. These data have a margin of error +- 3.03% at the 95% confidence interval.
Media Contact:
Tricia Geoghegan
Office: (609) 730-3746
Mobile: (609) 462-8764
Email: tgeogheg@its.jnj.com