U.S. Upgraded to Global Standard of Popular Daily Disposable Brand
JACKSONVILLE, Fla. (June 13,2013) – VISTAKON® Division of Johnson & Johnson Vision Care, Inc., today announced the U.S. introduction of 1-DAY ACUVUE® TruEye® Brand Contact Lenses (narafilcon A), a silicone hydrogel daily disposable lens currently being enjoyed by over 1.3 million patients worldwide. 1-DAY ACUVUE® TruEye® Brand (narafilcon A) is now available at a number of U.S. eye care professionals’ offices, with distribution expected to grow throughout the coming months.
Developed with today’s contact lens wearer in mind, 1-DAY ACUVUE® TruEye® (narafilcon A) is an innovative contact lens with a distinctive balance of properties that enables it to offer exceptional comfort, comparable to a contact lens-free eye. It is the world’s first daily disposable contact lens made with a super-breathable silicone hydrogel material that provides 98 percent of available oxygen to the open eye. “1-DAY ACUVUE® TruEye® was designed, developed, and clinically researched versus the ultimate benchmark: the natural eye,” says Dick Wallingford, O.D., Senior Director, Professional Affairs, VISTAKON®.
1-DAY ACUVUE® TruEye® (narafilcon A) also features HYDRACLEAR®1 Technology. This third-generation of HYDRACLEAR® Technology embeds the highest volume of moisture-rich wetting agent in the HYDRACLEAR® Family, resulting in a highly wettable contact lens that feels so comfortable and ultra smooth that every blink feels almost like you’re not wearing contact lenses at all. 1-DAY ACUVUE® TruEye® Brand (narafilcon A) was shown to provide high levels of comfort from morning to night, comparable to wearing no lenses at all according to a study published recently in Contact Lens & Anterior Eye, a research-based journal covering all aspects of contact lens theory and practice.
Additionally, 1-DAY ACUVUE® TruEye® (narafilcon A) includes Class-1 UV-Blocking, offering patients the highest level of UV protection in a contact lens, blocking approximately 96 percent of UV-A rays and greater than 99 percent of UV-B rays that reach the cornea.† **
1-DAY ACUVUE® TruEye® Brand Contact Lenses (narafilcon A) will gradually replace 1-DAY ACUVUE® TruEye® (narafilcon B), which was launched in the U.S. in 2010. “More than 25 years after VISTAKON® revolutionized the contact lens industry with the introduction of the first disposable soft contact lens, we continue to bring contact lens wearers innovative new materials, technologies, and designs that meet their vision, comfort, and lifestyle needs,” says VISTAKON® president Dave Brown.
There will be a finite amount of time in which both the narafilcon A and narafilcon B products will be available in the U.S. “If you wear the narafilcon B version of 1-DAY ACUVUE® TruEye® you can keep enjoying your current supply, but when it’s finished you’ll need to see your eye doctor to be fit with the new version,” explains Brown. To receive a certificate for five days of free trial pair lenses of 1-DAY ACUVUE® TruEye® (narafilcon A) visit www.acuvue.com(Professional exam and fitting fees not included).
Important Information for Contact Lens Wearers: ACUVUE® Brand Contact Lenses are available by prescription only for vision correction. An eye care professional will determine whether contact lenses are right for you. Although rare, serious eye problems can develop while wearing contact lenses. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor. Do not wear contact lenses if you have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. If one of these conditions occurs, contact your eye doctor immediately. For more information on proper wear, care and safety, talk to your eye care professional and ask for a Patient Instruction Guide, call 1-800-843-2020 or visit www.acuvue.com.
† Helps protect against transmission of harmful UV radiation to the cornea and into the eye.
* *WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-Blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-Blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.
Source: Morgan PB, et al. Ocular physiology and comfort in neophyte subjects fitted with daily disposable silicone hydrogel contact lenses. Contact Lens & Anterior Eye (2012), http://dx.doi.org/10.1016/j.clae.2012.12.001
1-DAY ACUVUE® TruEye®, HYDRACLEAR®, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.
For further information, contact:
VISTAKON® Division of Johnson & Johnson Vision Care, Inc.
Rpr Marketing Communications