In Bangladesh, Asha Rani recalls how she struggled to care for her now 9-year-old son when he was an infant. “I didn’t know how to take care of him or what to feed him,” she says.

But now, with text messages that deliver helpful health information, Asha is better prepared to take care of her 1-year-old daughter. “The messages help me learn new things, like breast-feeding exclusively for six months,” she says. “When the baby was 3 months old, the messages I received told me to make eye contact. Acting on this information will help my daughter to learn and grow.”

The Mobile Alliance for Maternal Action (MAMA) is using mobile technology to improve the lives of pregnant women, new mothers and their families in developing countries throughout the world. In 2012, MAMA launched Aponjon, a mobile health service delivering critical stage-based information tailored to mothers like Asha Rani and their supportive family members in Bangladesh.

Power of Health in Every MAMA’s Hands.