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In 2009 we introduced EARTHWARDS®, a process to help Johnson & Johnson companies understand and improve upon each aspect of a product’s environmental footprint. Our product development teams use this tool to analyze seven areas where our products could have the greatest environmental impact: materials use, waste reduction, water reduction, energy reduction, packaging, product innovation and positive social impact. The products that result from this analysis and improvement process meet customer needs and are better for the planet. Over the next five years as part of our Healthy Future 2015 goals, we aim to award the Earthwards designation to at least 60 products.