Since our founding in 1886, Johnson & Johnson has grown and changed to become one of the most broadly based companies in human healthcare. We operate our business according to these strategies: being broadly based in human health, managing for the long-term, taking a decentralized approach to operations, and focusing on people and values.
Our values are rooted in the precepts of responsibility to customers, employees, management, community and stockholders, as expressed in Our Credo since 1943. It has remained our guide to how we conduct our business ever since. Through our products and services, our corporate initiatives and philanthropic programs, Johnson & Johnson touches more than a billion people every day throughout the world.
Today, sustainability is a widely embraced global concept. The term has often been used in an environmental context, although increasingly, sustainability is being defined more broadly. At Johnson & Johnson, we acknowledge that the social, environmental and economic responsibilities cited in Our Credo are intrinsically linked to the sustainability of people's health and well-being, the planet and our business. Ultimately, we view sustainability as a mindset we must all share if we are to ensure a Healthy Future. Traditionally, our goal setting and reporting has been strongest in the area of environmental sustainability. We've set long-term environmental goals since 1990 and have reported against the triple-bottom line of sustainability since 2003. In 2009, we conducted our first materiality assessment to better understand our stakeholders' expectations and to help guide our communications and outreach efforts.
Our approach to sustainability, or corporate responsibility, continues to evolve. Our Healthy Future 2015 goals, which launched this year, leverage the achievements of our previous Healthy Planet 2010 goals and expand our environment, social and reporting priorities and performance targets.
Learn more about our corporate responsibility commitments from Alex Gorsky, our Chief Executive Officer, notes on our most recent Materiality Assessment, a current description of our 2010 Successes and Challenges and Our Goals.