Johnson & Johnson Brings Its Healthcare Expertise to Life Through the Global 2014 FIFA World Cup Brazil™
Through its global sponsorship and the CARE INSPIRES CARE® Program, Johnson & Johnson aims to foster caring among individuals and their families and communities in Brazil, and support and care for the players, fans and volunteers at the 2014 FIFA World Cup Brazil™.
Tour do Carinho (Caring Tour)
In the months prior to the event, we traveled throughout Brazil on the Tour do Carinho (Caring Tour) to bring our caring message to communities across the country, while continuing its 80-year-legacy of encouraging healthy lifestyles among Brazilian families.
The Tour do Carinho featured a nationwide blood donation program, encouraging and facilitating blood donations, and engaging communities in all 12 host cities. The campaign collected more than 20,000 donations, helping to save more than 80,000 lives.
Champions of Care Volunteers
We helped to care for and celebrate the 14,000 2014 FIFA World Cup™ volunteers who embody the caring spirit of Johnson & Johnson. The 12 winners attended the FIFA World Cup™ final as our guest and attended an awards ceremony celebrating their contributions.
Enhanced Medical Care on the Pitch
Johnson & Johnson brought its expertise to FIFA with solutions that elevated the quality of athlete care on the field of play. For the first time at the FIFA World Cup™, we made it possible for the medical teams to be equipped with a standardized, fully-equipped emergency medical bag for team physicians to use on the pitch at every match.
Enhanced Medical Care for Fan and Volunteers
To aid the millions of fans attending the tournament, we helped to standardize uniforms for medical workers and medical signage in the stadiums so people could easily identify where to go if they were in need of medical assistance. And at each city’s FIFA Fan Fest™, we created a Family Area for parents and children to enjoy the 2014 FIFA World Cup Brazil™ experience. Here families can register children to receive official ID bracelets, send messages of care to children in need across Brazil, take a photo with 2014 FIFA World Cup Brazil™ mascot Fuleco™, use dedicated diaper changing stations and watch tournament action in a comfortable place.
Johnson & Johnson also helped to care for the 14,000 FIFA World Cup™ Volunteers through training and by supporting Volunteer Centers in each of the 12 2014 FIFA World Cup Brazil™ stadiums, where they can received free health screenings (Oral Health, Glucose checks, Body Mass Index checks, Cardiac Health), Johnson & Johnson Family of Consumer Companies products, and take a break from their duties in a comfortable setting.
FIFA 11 for Health – Caring for Children in Brazil
Johnson & Johnson supported "11 for Health," FIFA’s school-based program that raises awareness of the importance of a healthy lifestyle through 11 key health messages. FIFA has brought this program to more than 130 schools across the 12 host cities, and impacted an estimated 7,500 school children in Brazil in the lead-up to the FIFA World Cup™. Johnson & Johnson is provided uniforms, equipment and supportive messaging materials to enhance the impact of this program.
Commercial Display
At each Johnson & Johnson stadium commercial display, we engaged fans in creating a Care Package that was shared with children in need across Brazil. We also shared important information about blood donation, and offered fans an opportunity to take their photo with mascot, Fuleco™ to share their FWC experience with family and friends.