For more than 125 years, the desire of our employees to make a difference has inspired every invention, every product and every breakthrough we have brought to human healthcare. We believe that everyone has the power to do extraordinary things in caring for the health and well-being of others, especially when they lead with their hearts.
The FIFA World Cup™ has the unique ability to bring together people from all cultures, ages and socioeconomic levels to celebrate as a global family. It is for this reason that Johnson & Johnson is proud to be the exclusive Official Healthcare Sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil™. These powerful global events provide us with an unprecedented opportunity to reach a worldwide audience to ignite a movement of caring.
To engage others in our efforts, we have developed the global platform, CARE INSPIRES CARE™, or CARINHO INSPIRA CARINHO™ in Portuguese. This philosophy encourages selfless acts of care – big and small – with the goal of making the world a more caring place. One element you will begin to see more of is our CARE INSPIRES CARE™ infinity ribbon, which symbolizes the caring touch that Johnson & Johnson brings to the FIFA World Cup™, and the world.
As an initial step in this outreach, we are airing our first corporate brand advertising in the host country of Brazil. The advertising highlights our passion for caring, and devotion to families. In celebration of this, we invite you to view the commercials and share them with your friends and family through your own social networks.
Moments of care even happen on the field of play….
Remember when Pelé and Bobby Moore swapped jerseys in 1970, as a sign of respect, starting a FIFA World Cup™ tradition?
Remember when Paulo Di Canio stopped the play, instead of scoring on an open goal, when the opposing goalkeeper was injured?
Remember when Lothar Matthäus consoled his defeated opponent before celebrating with his teammates?
Great moments like these, on and off the field, inspire us to care –
CARE INSPIRES CARE™.
CARINHO INSPIRA CARINHO™.
Together, let’s embrace the spirit of the beautiful game, live Our Credo every day and inspire a more caring world.