Just returned from BlogHer2010, the premier event for women bloggers, who cover topics such as kids and family, relationships, "green" living, coupon collecting and fashion. Quite a wide range from the approximately 2500 "bloghers" who showed up at the Hilton, in New York City, on Friday and Saturday, August 6-7.
For the first time, Johnson & Johnson had a booth representing the company. During the previous 2 years at BlogHer, we sponsored a SAFE KIDS USA booth. The theme of our booth this year was "Johnson & Johnson, A Legacy of Caring", which celebrates our 125 year history of helping people lead healthier and happier lives. We invited attendees to tell their own "stories of caring", which we videotaped and posted to the Johnson & Johnson health channel on you tube. We had over 50 stories over the two day period, focusing on caring about family, children, helping others, charitable giving, and even a couple about pets.
All in all, it was a great experience and a wonderful way to connect with people, and we hope to have a continued presence at BlogHer going forward. Here's one of the videos recorded, by Mom, Vera Sweeney