Health & Wellness
Helping Expecting Moms Get Ready for Fall and Flu
Helping Expecting Moms Get Ready for Fall and Flu

It’s that time of year where days are getting shorter, flip flops and t-shirts are replaced by jackets and boots, leaves are starting to change color and pumpkin flavored everything is in full force. All clear indications that fall and winter seasons are upon us.

These signs are not just indicative of winter and fall. They are also signs that flu season is also approaching. There is no clear indicator for when flu season will begin and end, but flu activity most commonly peaks in the U.S. in January or February and can begin as early as October and continue to occur as late as May, according to the CDC. In 2014, the CDC also calculated that there were nearly 10,000 flu hospitalizations. And as the seasons begin to change, year after year, the importance of getting a flu shot remains a constant, especially for expecting mothers.

The flu is more likely to cause severe illness in expecting mothers than for women who are not pregnant. During pregnancy, things like changes in the immune system, heart, and lungs can make pregnant women more prone to severe illness from flu. Getting a flu shot can be an important step in protecting against flu. This is why Text4baby, Rite Aid, and Johnson & Johnson are teaming up for a second consecutive year to give expecting moms access to free flu shots.

Starting September 18, moms enrolled in Text4baby will receive a text message offering the free flu shot. After replying yes, she’ll receive a coupon code that will allow her to redeem a free flu shot* at any Rite Aid. Last year, across Rite Aid’s 4,600 stores in 31 states and the District of Columbia, this partnership helped more than 2,000 moms get this critical vaccine to protect themselves and their families against the flu. Flu shots are available while supplies last through February 28, 2015, and moms must be over 18 years of age to participate. The standard flu vaccine is available through this offer, and you can see your Rite Aid pharmacist for details. Tell moms and moms-to-be to text RABABY to 511411 (or RABEBE for Spanish) to sign up.

The flu shot and Text4baby has proven to make a great difference in the lives of moms and moms to be.

“Thank you so much for the free flu shot. I have no insurance but my children do and they are able to get their flu shot, but I was concerned about how I would pay for one for myself. Thank you again!”


As we near October, help spread the word so that even more moms will have access to this critical vaccine!

*Click here for terms and conditions

This article is intended to contain general information that should not be considered a substitute for medical advice from your doctor or healthcare provider. If you have questions or concerns regarding your physical health or the health of your children, please seek assistance from a qualified healthcare provider. The opinions expressed are those of the author, and may not reflect those of Johnson & Johnson.

About Text4baby:
Text4baby is the nation’s only free mobile information service designed to promote maternal and child health through text messaging. A free service of the nonprofit National Healthy Mothers, Healthy Babies Coalition (HMHB), the Founding Sponsor is Johnson & Johnson. Founding partners include Voxiva, The Wireless Foundation and Grey Healthcare Group (a WPP company). Text4baby’s public-private partnership also includes over 1,200 national, state and local organizations including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists and Centers for Disease Control and Prevention. A special thank you goes to the carriers who support Text4baby so the service can be free to the end users. To learn more, please visit

About Rite Aid:
Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

Susan Can began her career with Johnson & Johnson in 1999 and joined the Johnson & Johnson Corporate Equity Group as Director in February 2011. In her current role, Susan leads Johnson and Johnson digital strategy for the group and oversees several US and Global cross-sector partnerships. Susan’s current areas of focus include mobile health and digital philanthropy. Susan is passionate about the opportunity mobile technology brings to health management and education.

This site uses cookies as described in our Cookie Policy. Please click the "Accept" button or continue to use our site if you agree to our use of cookies.
You are now leaving The site you’re being redirected to is a branded pharmaceutical website. Please click below to continue to that site.