From Ray Jordan, Corporate Vice President, Public Affairs and Corporate Communication, Johnson & Johnson
The 2011 Dosie Awards, which aim to highlight some of the best examples of social media in the healthcare industry, were recently announced and I'm proud to say Johnson & Johnson was named Company of the Year in Social Media based on the awards received by many of our social media properties, including: the Johnson & Johnson Network page on Facebook, the Johnson & Johnson health channel on YouTube, the @JNJStories Twitter feed, Diabetes Handprint, Children with Diabetes and the JNJ BTW corporate blog. I wanted to take a moment to congratulate all our J&J team members who drive, challenge and nurture our presence in the social media space.
We're always focusing on what we can do better, so it’s pretty humbling to receive such honor and praise for our social media work. It has been an interesting journey for all of us here at Johnson & Johnson as we figure out the best ways to join the online conversation about health care. As we continue to participate in and learn about the social media space, we hope to find new and innovative ways to engage with you and earn your respect every day.
I'd also like to recognize our peers. There are many healthcare companies doing great work in social media, many of whom were recognized as well with Dosie Awards. We applaud everyone’s efforts to ensure there is an effective conversation happening online. Social media is a key part of communicating with our patients, customers and stakeholders. We are so grateful to be able to have this dialogue with you and look forward to continuing the conversation.