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Health & Wellness
Johnson & Johnson Sponsors Baby Buggy Bedtime Bash
What happens when you bring some of the top New York celebrities and their families to Central Park for an evening to support Baby Buggy?
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Photo credit: Getty/Baby Buggy

Food, fun, and just a little bit of learning.

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Photo credit: Getty/Baby Buggy

Baby Buggy was founded in 2001 by Jessica Seinfeld, wife of comedian Jerry Seinfeld, as a non-profit organization dedicated to providing families in need across the U.S. with essentials for their children aged 0-12. Since that time, Baby Buggy has collected and distributed more than 6 million items across the country.

The Baby Buggy Bedtime Bash is annual event to help support the organization and brings out a variety of families to lend their support and have a little fun with the help of some sponsors.

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This year, Jessica and her organization also reached out to help support fatherhood programs in the greater NYC area, “These programs support men who are making a strong commitment to their children. The Father’s First facility was destroyed by Superstorm Sandy, which makes it even more gratifying that we are able to give these inspiring men a deserved night out with their children.”

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As the lead sponsor, Johnson & Johnson focused on creating a message to teach kids to have fun and stay safe in the sun.

Upon entering the booth, our “lifeguards” encouraged the kids to spin the wheel and take a challenge, from doing a jumping jack to reaching for the sky.

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Every child won his or her own “swag bag” complete with products like Neutrogena Wet Skin suncreen, Hello Kitty BAND-AIDS, and a Johnson & Johnson beach ball.

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The kids then proceeded to take a stand at the lifeguard station, making a great photo opp for parents. Even actress and comedienne Ali Wentworth stopped by!

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Photo credit: Getty/Baby Buggy

And it wasn’t hard to tell if the kids were having a good time. This little guy, for example, leaped off of the chair, reluctantly returned the sunglasses, and gave everyone from Johnson & Johnson a hug as his proud dad stood nearby.

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Parents that visited the booth had a takeaway as well.

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We encouraged them to engage with us not only here on the blog but also on Twitter at @JNJParents. You can check out more tweets and photos from the event on Twitter using the hashtag #JNJBedtimeBash.

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Johnson & Johnson was thrilled to not only sponsor the event benefitting Baby Buggy but to have the chance to meet with parents on a beautiful Spring day in Central Park. Clearly Mother Nature is a supporter of Baby Buggy as well!

In all, the event raised $466,000 for the organization.

Want more information about Baby Buggy? Stay tuned for our interview with founder Jessica Seinfeld!


Fadra Nally is a Communications Specialist for Johnson & Johnson. When she’s not working, she’s mothering a precocious 6 year old in the suburbs of Baltimore, MD. In her spare time, she writes all.things.fadra, one of the Top 100 Mom Blogs for 2012 according to Babble.com. She’s also the co-founder of Charitable Influence.