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Health & Wellness
More Perspectives on Text4Baby

I just had a chance to go through some of the online chatter about the announcement last week of the new Text4Baby mobile phone service that provides useful information for new and expectant moms. There are some more details on what this service means on the JNJ.com website (Johnson & Johnson is one of the founding sponsors) as well as on JNJBTW and BabyCenter, but I thought I would highlight a few of the posts I came across:

1) MobiHealthNews provides a snapshot of how mobile services are being used around the world to improve health literacy, highlighting a presentation made by Paul Meyer, co-founder, president and chairman of Voxiva, at a meeting last week in Nashville:

“Although there is a perception that everyone is on in Internet, only 31 percent of the population making less than $35,000 a year has broadband. Meyer pointed out that while only 51 percent of people with chronic illness have Internet access, 90 percent of Americans have mobile phones and 1 trillion text messages were sent last year.”

2) The Spohrs are Multiplying provides a personal perspective on the importance of quality care and information in ensuring healthy moms and babies:

“Information is power as they say, and this is rarely ever more true than when pregnant. An expecting mother who is informed about how to be healthy when pregnant greatly improves her chances of having a healthy baby.”

3) Ivy’s PPD blog highlights the kinds of messages distributed through Text4Baby, including support from Postpartum Support International:

“Yes, that’s right. PSI is an outreach partner of text4baby, which means that texts related to mom’s mental health will connect women to PSI resources. This ground-breaking inclusion of mental health messages in this program will help reduce stigma around, minimize risk for, and increase awareness about perinatal mood disorders.”

And of course, our own Margaret Gurowitz provided an historical perspective on Johnson & Johnson's efforts to provide information for new and expectant moms on her KilmerHouse blog.