BBQs, beach time, fun in the sun with friends and family. That pretty much sums up what many Americans do to celebrate the Fourth of July holiday.
But it’s also a day to reflect on what it means to be an American—and how our diverse identities both define us as individuals and bring us together as one nation.
That’s why for this year’s festivities, the nonprofit Ad Council is teaming up with several partners, including Johnson & Johnson, to launch We Are America—an extension of their ongoing Love Has No Labels digital campaign—just in time for Independence Day.
Since its inception in February 2015, Love Has No Labels has worked to promote acceptance of others and recognition of one’s personal biases through PSA, video content and extensive social media starring everyday citizens.
The viral Love Has No Labels kickoff video—celebrating love between people of different races, genders, religions and generations—was the second most watched video on Upworthy in 2015, garnering 160 million views.
The new We Are America PSAs will feature WWE wrestler and actor John Cena discussing patriotism and the idea that loving America means loving all Americans.
Johnson & Johnson fully supports We Are America’s message of acceptance, so this Fourth of July, we invite you to watch the moving campaign video below, which celebrates our country’s rich diversity.
After all, nothing’s more American than the freedom to be exactly who you are—it’s what helps make this country so great.