In case you missed the news, Johnson & Johnson set out last week to meet a thousand women, bloggers, and social media influencers at the BlissDom conference. In our third year as a sponsor of the typically upbeat and inspirational blogging conference, we wanted to help embrace the idea of bliss.
Our mission was to continue our focus on social media for social good and find a way to not only meet bloggers and learn about what inspires them but also to offer the opportunity to do something by joining a movement for social good that benefits moms and children all over the world. As it turns out, the conference attendees embraced the idea as much as we did!
Our Johnson & Johnson Caring Suite kicked off Thursday night with the conference’s first ever Meet & Treat, a dedicated two hour session that allowed bloggers to mix and mingle with each other and spend time in the sponsor area without feeling like they were missing any other part of the conference. We welcomed a very crowded room of women – along with some babies and a few men – to learn about Johnson & Johnson.
Upon entering, it was hard to miss the focal point of the room: the Johnson & Johnson Promise Tree! We asked each blogger to take a leaf and a marker and fill in the following statement: I promise to ____________ for _____________.
The idea was simple: make a promise to do something good. For your kids, for your family, for your friends, for a stranger, or simply for yourself. And then hang it on the Promise Tree.
(We also asked bloggers to take a picture of their promise and tweet it out with the hashtag #MyJNJPromise. Take a look at some of the beautiful promises out there and stay tuned as we feature some of our favorites!)
Each promise made was used as “currency” in our Johnson & Johnson Caring Store. One promise was exchanged for one of our many Johnson & Johnson Healthy Essentials products.
But promises made weren’t the only way we offered bloggers a chance to use their influence for good. We were proud to feature our partnership with the United Nations Foundation’s Global Mom Relay, a first-of-its-kind social movement where moms use social media to share advice, stories and inspiration about motherhood with the hope of inspiring action to help improve the lives of mothers and children across the world.
We had the chance to explain exactly how this relay is raising money for four organizations that empower women
- Girl Up: Uniting Girls to Change the World
- Global Alliance for Clean Cook Stoves: Save lives, improve livelihoods, empower women, and protect the enviroment
- MAMA: Mobile Alliance for Maternal Action
- Shot@Life: A movement to protect children worldwide by providing life-saving vaccines where they are most needed
and give bloggers the opportunity to raise $5 with just a few clicks on an iPad.
In the end, our favorite part of the conference was the same as always: having the ability to meet so many amazing women and learn from each other how we can continue to connect with each other, and together, care for the world around us.
A huge thank you to the organizers of BlissDom for a great experience and a big tip of the hat to the many women who took the time to talk with us, inspire us, and show us their caring spirit. We hope to see you again soon!
If you missed us at BlissDom or weren’t able to attend, here are three ways to Keep the Bliss Going!
For more information:
Fadra Nally is a Communications Specialist for Johnson & Johnson. When she’s not working, she’s mothering a precocious 6 year old in the suburbs of Baltimore, MD. In her spare time, she writes all.things.fadra, one of the Top 100 Mom Blogs for 2012 according to Babble.com. She’s also the co-founder of Charitable Influence.