Skip to content

Internet Explorer is no longer supported by this website.

For optimal browsing we recommend using Chrome, Firefox or Safari.
Heart icon (animated) heart icon (static)
Explore more Johnson & Johnson sites:
Our Company

You Talking to Me?

Today's Top Reads Close

Lured by the promise of a free drink, I joined PharmaMarketing's John Mack last night for a meal and conversation at a hotel near Princeton. While there, I spoke briefly about JNJBTW. Okay -- I'm not going to bore you with a recap of what I said, but I think it is was worth reiterating one blogging "aha" moments that I shared as everyone digested their chicken, flank steak and penne pasta with shrimp.

When I started JNJBTW, I thought my audience would be pretty much those who write about the business of healthcare -- reporters, editors, healthcare bloggers -- those folks. What I've found, after doing this for a year, is that the people reading this are, well, er, people. Doctors, nurses, consumers -- employees and retirees -- people who hate the company and people who support what we do -- friends, neighbors, my father-in-law... well, you get the idea.

Now those who have been blogging for a while may think, "well, duh!?" but for me it was an important point -- particularly since I'm often asked "who is your audience?" My answer, which many people scoff at, is that it is everybody -- that I don't define my audience, but that the audience defines itself.

Back to top
You are now leaving The site you’re being redirected to is a branded pharmaceutical website. Please click below to continue to that site.