As a mom, I understand the need for other moms and dads to treasure the precious moments throughout the day we get to spend with our children. From bath time to bedtime, all of these moments turn into our very own special rituals and serve as a way to bond and develop a relationship with our little ones. What may come as a surprise to some is how all of these everyday interactions serve as the perfect opportunity to stimulate your baby’s senses, which we believe can have a positive impact on their development.
Working on JOHNSON’S®, I’ve had the chance to meet parents all over the world and look at the unique rituals and practices between them and their baby. What I found to be universal is the desire for families to raise happy, healthy babies.
As the first baby care brand to commit to advancing the science of baby’s skin, we feel, as scientists, an obligation to continue to take our research to the next level by looking at all the science— even beyond the science focused on cleansing— that help our babies thrive and grow. It’s why I am so excited about the new and existing research we are sharing that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development.
By age three, 85% of a baby’s brain is developed so it’s no surprise that every experience leading up to this time helps to shape their brain. From the nighttime cuddles to the bath time bubble splashing sessions, all of these interactions are giving you an opportunity to nurture your baby’s ability to learn, think, love and grow. And even more interesting is how the brain’s processes for learning are enhanced when multiple senses are stimulated versus just using one. It’s why I spend a lot of time looking at how touch and smell work together so we can help families make the little moments—like bath time (and what I like to call a sensorial playground ) — mean so much more.
Looking into the future, JOHNSON’S® has earmarked millions of dollars over the next three years to advance new research and will continue to partner with leading experts in the space to uncover even more about the “science of the senses.”
Even more importantly, I look forward to hearing from moms and dads all over the world on how they are making every moment matter with their baby.
I can’t wait to hear from you in the comments below!