“Good night Kenya. Please help eliminate mother to child transmission of HIV in Kenya, download the @donateaphoto app, upload your photos and select @bornfreeafrica to raise funds. For each photo, Johnson & Johnson will donate $1 toward their incredible work.”
This was Victoria Beckham’s Instagram post from her trip to Kenya earlier this year.
She referenced the Johnson & Johnson Donate a Photo app to support Born Free Africa, which works to end mother- to-child HIV transmission.
One person. One photo. One dollar* more to support an important cause in the fight against AIDS.
Donate a Photo encourages you to support the cause of your choice by downloading the app, selecting a cause and simply uploading a photo. Share your donated photo on social to amplify your impact! One photo, one dollar; it quickly adds up. And you can donate a photo once a day, every day of the year to help more causes.
This is how progress happens.
Working together, we can support organizations like Born Free Africa, which partners with governments to help eliminate mother to child transmission of HIV. Born Free’s staff improve management practices and train healthcare workers in sub-Saharan Africa to better treat pregnant HIV+ women and track their adherence to critical medication which keeps their children healthy and HIV free. Or you can support Nyumbani village to provide needed medicine to HIV+ children.
There are other ways you can support these important efforts as well.
CaringCrowd is a crowd funding platform powered by Johnson & Johnson, that helps organizations working to make meaningful improvements in global public health, including important projects in HIV/AIDS. A donation of any size can make a difference, and Johnson & Johnson is matching donations right now (up to $250 per person per project), until we reach our $100,000 cap.
Charity Miles challenges you to go farther. Johnson & Johnson is proud to partner with Charity Miles on World AIDS Day, when you can move for a cause and help raise funds for (RED) and other great causes when you use the Charity Miles app. For every mile you walk, bike or run money gets donated to the cause you choose.
The fight against AIDS is a large scale global initiative, but that fight can be fought one person at a time. One positive act can indeed make a difference.
Visit jnj.com/HIV to see additional stories of progress and hope as we reflect on World AIDS Day 2016.
* Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.