he best companies in the world know the importance of consistently putting innovation front and center—companies like Johnson & Johnson, which has been focused on growing and evolving as a brand for the past 130 years.
As Interbrand explained in its announcement, in order to “understand the real drivers of growth for…your business, you need to understand people.”
And that’s something Johnson & Johnson has firmly believed in since its inception: The company Credo states that its first responsibility is to the healthcare professionals, parents and others who use its products.
“Our passion is building a healthier future for people around the world,” notes , Worldwide Vice President, Global Corporate Affairs, and Chief Communication Officer. “We use the power of our brand to advance causes we believe in.”
Check out this video with Sneed to learn more about how Johnson & Johnson strives to continuously innovate and bolster its corporate brand—and, more importantly, the well-being of people around the world.