Changing The Face Of Allergies
The Makers Of ZYRTEC® Unveil New Resources To Tackle ALLERGY FACE™ Beauty Challenges
FORT WASHINGTON, PA (September 3, 2013) – The makers of ZYRTEC® understand that allergy symptoms not only impact the way allergy sufferers feel, but also how they look. In fact, more than half of the men and women surveyed (54 percent) admit to experiencing allergy-related challenges like watery eyes, a red nose, or a puffy face during fall allergy season. The ZYRTEC® Brand has teamed up with actress Debra Messing as well as beauty experts Rebekah George and Carmen Ordoñez , to provide insightful beauty tips and tricks for combating ALLERGY FACE™.
THE REAL FACE OF ALLERGIES
As a severe allergy sufferer, actress Debra Messing understands the power of allergy relief.
“Allergies are a real challenge for me and can get in the way of both my professional and personal life, whether it be filming on set or taking my son for a walk through the park,” said Messing. “I take ZYRTEC® to relieve my allergy symptoms so I can get back to doing the things that I love.”
In a new video on the ZYRTEC® YouTube Channel, Messing sat down with beauty expert, Rebekah George, for a one-on-one chat to shed light on another challenge for female sufferers, ALLERGY FACE™ – beauty woes like a red nose, watery eyes and puffy face that can accompany typical allergy symptoms.
“I know how difficult it is to look your best when you are battling allergy symptoms,” Messing added. “I am excited to help the makers of ZYRTEC® support female allergy sufferers and share with them my personal ALLERGY FACE™ beauty remedies that I have learned over the years from makeup artists and other celebrity friends.”
STRICT BEAUTY TALK
Understanding that 81 percent of women with allergies think they can never fully cover up their ALLERGY FACE™, the ZYRTEC® Brand also enlisted George and Hispanic beauty expert Ordoñez, to continue the conversation and share easy beauty tips for reducing the appearance of a puffy face, distracting from watery eyes and concealing a red nose via a series of tutorial videos.
In George’s videos, she helps allergy sufferers embrace the latest beauty trends despite their allergy symptoms and unveils a 60-second ALLERGY FACE™ beauty routine that is sure to make life a little bit easier during allergy season. Additionally, she reinforces the importance of cleaning out your makeup bag with simple “keep, toss, wash” rules in addition to spelling out the “Dos and Don’ts” of dealing with ALLERGY FACE™ beauty challenges.
In Ordoñez’s series of three videos, which are available in both English and Spanish, she offers tips for Latinas seeking help with allergy-related beauty challenges. Topics include quick makeup fixes as well as unique, homemade remedies that have been passed down through generations to help Latinas embrace their natural belleza.
ZYRTEC® BRAND TAKING ALLERGY FACE™ BEAUTY COUNTER ON THE ROAD
After unveiling the first-ever ALLERGY FACE™ Beauty Counter during spring allergy season at Macy’s Herald Square (New York), ZYRTEC® is taking its ALLERGY FACE™ beauty solutions on the road this fall.
From September 8 through September 10 at the Macy’s Century City in Los Angeles, the ALLERGY FACE™ Beauty Counter will offer female allergy sufferers one-on-one makeup consultations with ZYRTEC® beauty experts, George and Ordoñez. George will be available for consultations on September 8 (12:30 p.m. until 5:00 p.m. PST) and September 9 (2:30 p.m. until 7:00 p.m. PST) and Ordoñez on September 10 (2:30 p.m. to 7:00 p.m. PST). ((Guests can email firstname.lastname@example.org to schedule an appointment.
About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl) is the number one allergist recommended brand. ZYRTEC® helps relieve the allergy symptoms of sneezing, runny nose, itchy, watery eyes and itchy nose or throat. These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.
The makers of ZYRTEC® offer products including ZYRTEC® Tablets and Liquid Gels that provide 24-hour allergy relief, and ZYRTEC®-D that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the TYLENOL® brand. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines, IMODIUM® A-D anti-diarrheal, MOTRIN® IB pain reliever and fever reducer, and SUDAFED® and SUDAFED PE® nasal decongestants.
 Wakefield Research survey conducted between July 10th and July 17th, 2013 among 1,000 nationally representative U.S. adults ages 18+. The margin of error at the 95 percent confidence level is +/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.
 McNeil Consumer Healthcare, the makers of ZYRTEC®, has compensated Debra Messing, Rebekah George and Carmen Ordoñez for their roles in the ALLERGY FACE™ campaign.
 Wakefield Research survey conducted between January 2nd and January 10th, 2013, among 1,000 U.S. women ages 18 and older who suffer from indoor or outdoor allergies. The margin of error at the 95 percent confidence level is +/- 3.1 percentage points. Survey sponsored by the makers of ZYRTEC®.
 Among OTC oral antihistamines
McNeil Consumer Healthcare