Skip to content
HomeMedia CenterPress releases CorporateJohnson & Johnson Family of Consumer Companies Celebrates Spirit Day by Going Purple

Johnson & Johnson Family of Consumer Companies Celebrates Spirit Day by Going Purple

Share Article
share to

NEW BRUNSWICK, NJ, October 15, 2015 – Johnson & Johnson Family of Consumer Companies will turn more than 20 brand logos purple in support of Spirit Day, a national day devoted to standing up against discrimination and bullying and showing support for LGBT equality.

“Johnson & Johnson is once again proud to stand up against bullying and continue to advocate for LGBT rights,” said Alison Lewis, Chief Marketing Officer, Johnson & Johnson Family of Consumer Companies. “Our commitment to diversity and inclusion is deeply rooted in the values instilled by Our Credo and is exemplified in a number of our companies’ programs and activities.”

One program in particular, CARE WITH PRIDETM, launched by Johnson & Johnson in 2012 as a corporate-wide anti-bullying and LGBT equality initiative, has supported and raised funds for PFLAG’s anti-bullying “Safe Schools” program. Last year, The Trevor Project and Family Equality Council were newly added beneficiaries to the program. By the end of 2015, it is projected that CARE WITH PRIDE ™ will have raised more than $750K for LGBT charitable partners since the program’s inception in 2012.

Spirit Day, which will take place this year on October 15, 2015, encourages individuals to wear the color purple in support of standing up against bullying.

GLAAD, an organization that focuses on building LGBT acceptance and cultural change through work done with a variety of media, has been the driving force behind Spirit Day since its inception and has successfully worked to bring the celebration into the national spotlight. To learn more about Spirit Day and to access other anti-bullying resources, individuals can visit

Providing individuals with an opportunity to support the cause through Johnson & Johnson’s Donate a Photo app

In celebration of Spirit Day, Johnson & Johnson is excited to provide individuals with an opportunity to support PFLAG by simply uploading a photo through Johnson & Johnson’s Donate a Photo app.

For every photo shared in support of PFLAG through the app, Johnson & Johnson will donate $1 to help protect children from bullying. Users can donate a photo a day every day, until the donation periods end on December 31, 2015.*

About CARE WITH PRIDE™ Now in its third year, CARE WITH PRIDE™ is a multi-faceted campaign to raise awareness about the negative impact of bullying on the overall health and well-being of our youth, with particular emphasis on cultivating respect and equality for the LGBT community and LGBT families. By the end of this year, it is projected that CARE WITH PRIDE™ will have raised more than $750k for its LGBT charitable partners since the program’s inception in 2012. Visit for more information.

Founded in 1972 with the simple act of a mother publicly supporting her gay son, PFLAG is the nation’s largest family and ally organization. Made up of parents, families, friends, and allies united with people who are lesbian, gay, bisexual, and transgender (LGBT), PFLAG is committed to advancing equality and full societal acceptance of LGBT people through its threefold mission of support, education and advocacy. PFLAG has over 350 chapters and 200,000 members and supporters crossing multiple generations of American families in major urban centers, small cities and rural areas in all 50 states.

GLAAD rewrites the script for LGBT acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information about this organization, please visit

About Johnson & Johnson Caring for the world, one person at a time inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 127,600 employees at more than 275 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.


Media Contacts:
Carol Goodrich
Johnson & Johnson
(973) 615-405

* Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.

You are now leaving The site you’re being redirected to is a branded pharmaceutical website. Please click below to continue to that site.