JOHNSON’S® Baby Powder, made from cosmetic talc, has been a staple of baby care rituals and adult skin care and makeup routines worldwide for over a century.
The most common cosmetic applications for talc are face, body and baby powders, but it’s also used as an ingredient in color cosmetics, soap, toothpaste, antiperspirant, chewing gum and drug tablets.
Following decades of studies conducted by medical experts across the globe, it has been demonstrated through science, research and clinical evidence that few ingredients have the same performance, mildness and safety profile as cosmetic talc.
Talc, also known as talcum powder, is a naturally occurring mineral that is highly stable, chemically inert and odorless. The grade of talc used in cosmetics is of high purity—comparable to that used for pharmaceutical applications—and it’s only mined from select deposits in certified locations before being milled into relatively large, non-respirable-sized particles.
Today, talc is accepted as safe for use in cosmetic and personal care products by the European Union, Canada and many other countries, including Argentina, Brazil, China, India, Israel, South Africa, Turkey and Indonesia.