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J&J Launches the Consumer Experience Center
J&J Launches the Consumer Experience Center
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I often remind my team to keep our consumer purpose at the center of everything that we do. To me, our purpose centers on caring for people around the world by anticipating their needs, creating solutions and experiences that help them and those they care for live healthy, vibrant lives.

Today’s launch of the Johnson & Johnson Consumer Experience Center is all about that consumer purpose. The center is a state-of-the art research & development (R&D) hub focused on gaining holistic insights about the millions of consumers we serve every day.

Our R&D teams get to interact with our volunteer consumers in ‘labs’ designed to replicate how people live and use our baby, over-the-counter (OTC), beauty and oral care products. The center’s testing rooms allow us to simulate real-life consumer interactions with our products, including the shower, the tub and the vanity sink within a bathroom, a dental lab and a hair and color cosmetics station.

Many people on our team have been working diligently to bring the vision of an on-site consumer laboratory to life. With the realization of this hard work and the opening of this state-of-the-art center, our internal research teams will now work more cohesively to engage each other and the consumer for brainstorming, as well as observations in home-like settings.

So, how does a mom use our JOHNSON’S® Baby shampoo to wash her toddler’s hair in the tub? Does the design of the bottle make mom’s efforts easier or harder? How does a teenager wash her face using our CLEAN AND CLEAR® facial wash? How much LISTERINE® mouthwash gets used every time someone brushes their teeth? Do people always store our over-the-counter products like TYLENOL® in the bathroom? Simple questions but the answers will help us to innovate and produce better product outcomes for our consumers faster and more cost effectively.

Our focus has always been on creating the best possible experience for the consumer. We’ve done that for 130 years at J&J with many consumer firsts, including the first company to put toothpaste in a tube, the first to create a First Aid Kit and the first to develop a sun care line. My vision is to build the most engaging, consumer-centric, and efficient R&D organization focused on simplicity, differentiated innovation and building on our legacy of disrupting health care to create better health outcomes for people. I’m incredibly optimistic that the Consumer Experience Center will be the lynchpin in helping us achieve that and many more firsts in the years to come.

Editor’s Note: The Johnson & Johnson Consumer Experience Center is based in Skillman, New Jersey. Interested in participating in a study? Visit www.jjfriendsandneighbors.com to learn more.

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