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      Behavior Science

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      Our approach

      For more than 130 years, Johnson & Johnson has been a leader in groundbreaking research and innovative health solutions. Our Behavior Science team carries on that tradition by helping people live healthier lives through healthier choices. We look at factors that affect well-being to create solutions purposefully designed to influence health behaviors associated with desired health outcomes, adapted to the needs of individuals.

      Our areas of focus

      Children running

      The link between well-being and health behavior

      Woman meditating

      Behavior change principles

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      Measuring effectiveness of digital health technologies

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      Behavior science, data science and technology


      Healthcare professionals’ influence on patient health engagement

      • Our team of world-class behavior and data scientists is dedicated to making the world a healthier place. Human health behavior is extremely complex, but our rigorous approach takes the guesswork out of behavior change to help people see sustainable results.
        Jennifer Turgiss
        DrPH, M.S., Vice President, Behavior Science & Advanced Analytics
      • As leaders in behavior science, we have a unique responsibility to put a healthy mind, body and environment in reach of everyone, everywhere. We optimize our solutions to improve health behavior across broad and diverse populations.
        Len Greer
        President, Johnson & Johnson Health and Wellness Solutions, Inc.
      • At Johnson & Johnson, we believe the right interventions can improve health outcomes and well-being. We deliver solutions designed to drive sustainable behavior change to help people lead longer, healthier and happier lives.
        Joaquin Duato
        Chairman and CEO
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