e use natural resources to make the Johnson & Johnson products that millions of people rely on every day: everything from lifesaving medicines and medical devices to adhesive bandages and baby lotion. But the place from which we’ve been getting those resources—planet Earth—can’t keep up with the demand. If trends continue, by 2030 we will need the equivalent of two Earths to support the world’s growing population.
The solution won’t come from simply consuming less. We must eliminate the notion of waste and find ways to close material loops.
We’re rethinking waste as a catalyst for innovation, pursuing opportunities that transform behavior, accelerate business and reimagine how we deliver value to our customers within the limits of the Earth’s finite resources.
We’ve set a goal to increase recyclability of our consumer product packaging to 90+% in key markets, and to engage in partnerships to advocate material recovery and recycling efforts in key markets where recycling infrastructure is less mature.