ACUVUE® Brand Contact Lenses Launches Celebrity Mentorship Contest With Joe Jonas, Meaghan Martin, Charice, Allyson Felix, and Sterling Knight
Winners Will Receive A One-on-One Session With An “ACUVUE® 1•DAY Contest” Celebrity Mentor
Jacksonville, FL (May 24, 2011) – VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring five winners to Los Angeles to meet and be mentored by one of five top teen icons, including musician Joe Jonas, all-American actress Meaghan Martin, singing phenom Charice, World champion runner Allyson Felix and actor Sterling Knight.
The five lucky winners will also receive a second trip to Los Angeles to attend a teen awards event, and a one-year supply of 1•DAY ACUVUE® MOIST® Brand Contact Lenses.*
To enter, now through June 30, 2011, contestants should go to the ACUVUE® Brand channel on YouTube, www.youtube.com/acuvue, and upload a (30) to sixty (60) second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this once-in-a-lifetime mentorship opportunity (**see rules).
Contestants also will be able to view other entries and vote for their favorite to win the First Prize – $2,000 to put towards their dream of what they will do 1•DAY.
In addition to contest entry and voting, viewers can also watch the ACUVUE® Brand roster of celebrity mentors’ inspiring stories of how they found the focus and confidence to bring their own dreams to life.
The mentors’ own stories represent common themes in young persons’ lives:
Never Giving Up:
“One Day isn’t just the name of my song, it’s an anthem for anyone whose dreams might seem bigger than life or unattainable, but they don’t give up,” says celebrity mentor Charice. “If you have that spirit, you can succeed.”
Doing What You Love:
“I’d love to work with an aspiring musician or singer,” says celebrity mentor Joe Jonas. “Even when I was acting, music was always very important to me, to my family and I just can’t imagine not doing it. I’m excited to help someone focus on what steps they can take today to turn their passion into a career.”
“I wanted to fit in and make friends at my new school, but unfortunately I was teased and known as ‘chicken legs,’” says celebrity mentor Allyson Felix. “One day, I decided to try out for the school’s track and field team and ever since I’ve been showing the world what my ‘chicken legs’ can do. I’d love to work with someone to show them that great success and confidence can be found where you least expect it.”
Finding Your Focus:
“Trying to be the best at everything is fun, but you can’t be exceptional at any one thing until you find your focus,” says celebrity mentor Sterling Knight. “One day it hit me that acting was what I really wanted to do with my life and having that focus still drives me to do better. I think it’s a good lesson for a young person who’s at that pivotal point in figuring out who they are, what they want to do.”
“Like most young women, the years of glasses, braces, pimples and fashion drama were hard on me. When I finally got my braces off and got contact lenses, I felt better, more confident. The funny thing is, I noticed that people weren’t treating me any differently,” says celebrity mentor Meaghan Martin. “I realized that confidence comes from within and I had the power to feel good all along. That’s an important message to share.”
*Awarded in the form of a $460.00 Visa Gift Card, which can be used toward ACUVUE® Brand Contact Lenses. Gift Cards are subject to the terms, conditions and restrictions as printed on the card and/or as specified by Visa.
**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins at 12:00:01 a.m. ET on May 23, 2011 and ends at 11:59:59 p.m. ET on June 30, 2011 (“Contest Period”). The Contest Period will be divided into five (5) separate Entry Periods. Submissions will be divided by Vision Care Category. Not all Vision Care Categories will be eligible for all Entry Periods. See Official Rules for entry dates and Vision Care Category eligibility by Entry Period. Limit one (1) entry per person/email address. There is one (1) Grand Prize available to be won for each Entry Period. Each Grand Prize includes a trip for two (2) to L.A. to be mentored by a Sponsor-specified celebrity for a day and a separate trip for two (2) to L.A. to attend a 2011 teen awards event (ARV US$4,500.00 total (based on US national average departure costs)). There is one First Prize consisting of US$2000 available to be won during the Contest Period. The odds of winning a Grand Prize depend on the number and quality of Submissions received in a given Entry Period. The odds of winning the First Prize depend on the number of votes received by a Submission during the Contest Period. Open to legal residents of 50 U.S. states and DC and Canada (excluding Quebec), between 13 and 21 years of age. Enter online at ACUVUE® Brand Page on YouTube. Subject to Official Rules found on the ACUVUE® Brand Page on YouTube [www.youtube.com/acuvue]. Void in Quebec and where prohibited. Math skill testing question required for First Prize in Canada. Sponsor: Johnson & Johnson Vision Care, Inc.
ACUVUE®, 1•DAY ACUVUE® MOIST®, SEE WHAT COULD BE™, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc.
INK & ROSES
Rpr Marketing Communications