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      ACUVUE® Brand Contact Lenses Launches The 2013 ACUVUE® 1-Day Contest With Demi Lovato, Joe Jonas, Dwight Howard And Shay Mitchell

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      JACKSONVILLE, Fla. (April 4, 2013) – VISTAKON® Division of Johnson & Johnson Vision Care, Inc., and the makers of 1-DAY ACUVUE® MOIST® Brand Contact Lenses, today, announced the 2013 celebrity ensemble for this year’s “ACUVUE® 1-DAY Contest.” Returning to the ensemble are inspirational pop star Demi Lovato and award-winning musician Joe Jonas, while all-star basketball sensation Dwight Howard and breakout television actress Shay Mitchell bring their passions and dreams as celebrity mentors to the contest for the first time. The contest, now in its third year, will give teen winners the chance to meet and be mentored for a day by one of these celebrities.

      The ACUVUE® Brand celebrity mentors’ own 1-DAY stories will be featured on the ACUVUE® Brand channel on YouTube®, These stories highlight how they found the focus and confidence to reach their own dreams, including how contact lenses played a key role in their success. The ACUVUE® Brand celebrity mentors’ own 1-DAY stories represent common themes in the lives of young people:

      Believe in Yourself:
      “I’m thrilled to return as a mentor this year,” says singer Demi Lovato. “Believing in yourself is incredibly important, and I want to motivate and inspire others to go after their dreams without fear.”

      Dreams Without Boundaries:
      “Anything is possible,” says celebrity mentor Joe Jonas, “but knowing what you want to achieve is the first step. There will always be a way to make your dreams a reality if you commit yourself to them with dedication and persistence.”

      You Get Out What You Put In:
      “I made my own dreams a reality through a lot of hard work and sacrifice and I think that’s the most important piece of advice I have for teens,” says celebrity mentor Dwight Howard. “If you’re willing to really work toward your goals, you won’t be disappointed with the effort and heart you put in.”

      Find Your Confidence:
      “On my journey to becoming an actress, I’ve been extremely fortunate to always have the support of my family and friends,” says celebrity mentor Shay Mitchell. “I want to share my own experience so that teens understand that confidence is about knowing who you are, going with your gut, and always putting your best self forward!”

      The lucky winners will also receive a trip to Los Angeles to attend a celebrity event, and a one-year supply of 1-DAY ACUVUE® MOIST® Brand Contact Lenses, awarded in the form of a Visa® gift card.*

      To enter, now through May 30, 2013, participants should go to the ACUVUE® Brand channel on YouTube®,, and upload a thirty (30) to sixty (60) second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this once-in-a-lifetime mentorship opportunity (**see rules). For inspiration, the YouTube® page will feature the 1-DAY stories and videos from past years’ contest winners.


      *Awarded in the form of a $560.00 Visa® Gift Card, which can be used toward

      ACUVUE® Brand Contact Lenses. Valid prescription required. Gift Cards are subject to the terms, conditions and restrictions as printed on the card and/or as specified by Visa®.

      **NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 12:00:00 a.m. ET March 23, 2013, ends 11:59:59 p.m. ET May 27, 2013. Contest will be divided into 7 Entry Periods. See Official Rules for entry dates and eligibility. Open to legal residents of 50 US, DC & Canada (excl. Quebec), between 13 & 21 years of age. Subject to Official Rules found online at Void in Quebec and where prohibited. ACUVUE® and SEE WHAT COULD BE® are trademarks of Johnson & Johnson Vision Care, Inc. ©JJVCI 2013.

      Third party trademarks used herein are trademarks of their respective owners.

      For further information, contact:
      Gary Esterow
      VISTAKON® Division of Johnson & Johnson Vision Care, Inc.

      Samira Shamoon
      INK & ROSES

      Liz Mefford
      Rpr Marketing Communications

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