FORT WASHINGTON, PA (June 9, 2014) – McNeil Consumer Healthcare Division of McNEIL-PPC, Inc., the makers of Extra Strength TYLENOL®, today announced the launch of STORIES OF STRENGTH, a program that encourages people to honor someone who has been a source of strength in their lives. Each story shared will trigger a $1 donation (with a minimum donation of $50,000 and maximum donation of $75,000) from Extra Strength TYLENOL® to DoSomething.org, an organization that activates young people to be strong leaders for social change.[1]
For STORIES OF STRENGTH, Extra Strength TYLENOL® is partnering with actress Andie McDowell and her daughter, actress and singer Rainey Qualley, who have an inspirational story of how strength has been passed down in their family from generation to generation.
“As a single mother of four, my mother taught me that you always want to show up strong for the moments that really matter with family, friends, and community,” shared Andie. “I now recognize how her strength helped shape the person I am today and the mother that I have become. I’m proud to partner with TYLENOL® on STORIES OF STRENGTH to give everyone a chance to honor the person who has helped make them strong for what’s most important in life.”
Through STORIES OF STRENGTH, Andie also had the opportunity to learn how her strength has inspired her daughter, Rainey.
“Throughout my life, my mom has been an example of fearless strength, teaching me to always show up strong and treat each opportunity in life as a real privilege,” said Rainey. “It’s an honor to celebrate the strength of my mom while inspiring others to share their stories to support a great cause in DoSomething.org.”
To get involved, participants can visit the TYLENOL® Facebook page at www.TylenolStoriesofStrength.com and share their personal story via video or photo and an accompanying message. Each story shared will trigger a $1 donation to DoSomething.org, a non-profit organization that spearheads national philanthropic campaigns through grants for projects, so people can take action on causes they are passionate about.1 Participants will also have a chance to win a Target® GiftCard[2] to take the strength passed on to them and do something.[3]
“We hope that sharing these stories will motivate people to keep inspiring others to be strong,” said Katie Devine, Vice President of Marketing at McNeil Consumer Healthcare. “We love seeing how Andie and Rainey draw strength from each other. For generations, TYLENOL® has been hearing amazing stories from consumers about how they feel once their pain is relieved, and how feeling strong has helped them stay connected with those they love. We are excited to now share those stories and, through our partnership with DoSomething.org, motivate young people to take action to be strong leaders for social change.
In addition to sharing their story, participants can also visit the STORIES OF STRENGTH e-book, where there is additional information on Andie and Rainey’s story, as well as, tips for how to stay strong from Robin Miller, MD, a Board Certified Internist, mother of two and co-author of The Smart Woman’s Guide to Midlife and Beyond, who has also partnered with TYLENOL® on the STORIES OF STRENGTH program.
Target® Corporation is a retailer partner for the STORIES OF STRENGTH program.
To learn more about Extra Strength TYLENOL® and the STORIES OF STRENGTH program, please visit TylenolStoriesofStrength.com and www.Tylenol.com.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare brands include TYLENOL® and MOTRIN® pain relievers and fever reducers; BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines; IMODIUM® anti-diarrheal products; and SUDAFED® and SUDAFED PE® nasal decongestants.
About DoSomething.Org
DoSomething.org makes the world suck less. One of the largest orgs for young people and social change, our 2.5 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop*
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,916 stores – 1,789 in the United States and 127 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit target.com/corporateresponsibility.
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[1] Between June 9, 2014 and November 30, 2014, McNeil Consumer Healthcare Division of McNEIL-PPC, Inc., is inviting anyone 18 and older to upload a photo or video and a story on www.TylenolStoriesofStrength.com. Each approved submission will trigger a $1.00 donation from McNeil to DoSomething.org, with a minimum donation of $50,000 and a maximum donation of $75,000. Review the Terms and Conditions for complete program details. For more information about DoSomething.org, please visit www.DoSomething.org.
[2] The Bullseye Design, Target and Target GiftCards are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer.
[3] NO PURCHASE OR SUBMISSION NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 US & D.C., 18 AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 11/30/14. For Official Rules, prize descriptions and odds disclosure, visit www.TylenolStoriesofStrength.com.
Media Contacts:
Ania Tyski
McNeil Consumer Healthcare
atyski@its.jnj.com
215.273.8895
Raquel Erwin
Zeno Group
Raquel.Erwin@zenogroup.com
212.299.8951