Johnson & Johnson Announces Global Sponsorship Of The 2014 FIFA World Cup Brazil™
Sao Paulo, Brazil and New Brunswick, NJ (July 7, 2011) – Johnson & Johnson today announced that the company has entered into an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil™, becoming the eighth and final FIFA World Cup™ Sponsor.
With this sponsorship, Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical businesses. Johnson & Johnson will receive exclusive global marketing rights related to the FIFA Confederations Cup 2013 and 2014 FIFA World Cup™.
“The FIFA World Cup™ unites people of all cultures, ages and socioeconomic levels like no other event, and we’re excited to tap into this passion and reach to further impact health and wellness around the world ,” said Brian Perkins, Corporate Vice President, Corporate Affairs, Johnson & Johnson. “Through this sponsorship, the company will be able to reach new professionals and consumers and deepen our commitment and connection to the people and communities we serve.”
Through its engagement with the FIFA World Cup™, Johnson & Johnson will provide access to its broad range of products and services – including vision, oral, sun, skin and wound care products – and encourage healthier lifestyles for football fans around the world.
“Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup™ Sponsor is a great asset for FIFA and we are honoured to welcome them on board,” said Thierry Weil, FIFA Marketing Director. “We look forward to working closely with Johnson & Johnson on our shared mission of making the 2014 World Cup an exciting and memorable event.”
“Johnson & Johnson has a longstanding history of serving the people and communities of Brazil and we are thrilled by the opportunity to support the World Cup in Brazil and share in the pride of this spectacular event”, said Maria Eduarda Kertesz, Brazil’s Managing Director for Johnson & Johnson – Consumer Brands. “Given the inherent passion Brazilians have for the sport, we hope to leverage this sponsorship to support the communities in which we live and work and improve Brazilian quality of life”.
Johnson & Johnson has a nearly 80 year history in Brazil of addressing the health care needs of the Brazilian people through innovative health care products and services and an unwavering commitment to community engagement initiatives. Brazil represents an important emerging market for Johnson & Johnson providing a broad range of consumer, medical devices and diagnostics and pharmaceutical products.
About Johnson & Johnson
Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 115,000 employees at more than 250 Johnson & Johnson companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
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