Johnson & Johnson Vision Teams Up with Photographer and New York Times Best-Selling Author, Kate T. Parker to Ignite Conversations About Importance of Eye Health
Elevating Visionary Stories: New Global Eye-Health Inspired Campaign, Vision Made Possible, Unveils Powerful Photos and Stories to Illustrate the Impact of Sight at Every Life Stage
JACKSONVILLE, FL, September, 26, 2023 – Johnson & Johnson Vision*, a global leader in eye health and part of Johnson & Johnson MedTech,** today announced the launch of Vision Made Possible™, a global effort to raise awareness and ignite conversation about the importance of eye health across all ages and stages of vision. To capture the real-life stories of patients, Johnson & Johnson Vision is collaborating with Kate T. Parker, a professional photographer/director and New York Times best-selling author who is known for her modern highly-stylized approach to visual art and photography.
More than 2 billion people around the world suffer from visual impairment, yet 1 billion of these instances could have been prevented or is yet to be addressed.1 Additionally, the number of people experiencing blindness and visual impairment globally is expected to double by 2030 unless corrective measures are taken.2 The prevention and treatment of life-altering eye conditions can start with a single eye exam, which can detect more than 270 different medical conditions such as diabetes, heart disease and stroke risk, as well as cataracts, glaucoma, or retinal disorders such as macular degeneration.3
Vision Made Possible will explore personal stories of patients around the world and eye care professionals (ECPs) across various eye diseases – myopia, presbyopia, cataracts, and others – to highlight how their life improved with better vision and educate others on the importance of comprehensive eye care.
“Sight is our most important sense, and Johnson & Johnson Vision is committed to serving patients’ eye health throughout every stage of their lives,” said Peter Menziuso, Company Group Chairman at Johnson & Johnson Vision. “Vision Made Possible represents our aspiration to elevate the importance of global eye health combining innovation with education and awareness. It starts with an annual eye exam; it continues through healthy lifelong habits. Vision Made Possible is about driving all this and more.”
“I know the importance of early intervention for healthy vision on a personal level because I’ve navigated eye health issues firsthand and so has my family, so the opportunity to work on this project is so important to me,” said Kate T. Parker, photographer/director, and New York Times best-selling author. “The opportunity to amplify these stories and capture the power, humanity, and authenticity of how healthier sight has truly transformed these patients’ lives is so rewarding.”
Vision Made Possible will share real stories of individuals around the globe captured by Kate T. Parker across a variety of channels, as well as social content creators who will share their stories through their personal social channels. You can find more information here: https://www.jjvision.com/.
About Johnson & Johnson Vision*
At Johnson & Johnson Vision*, part of Johnson & Johnson MedTech**, as a leader in eye health, we have a bold ambition: Vision Made Possible — paving the way for a new future of eye health to support the full spectrum of pediatric, adult and aging eyes. Through cutting-edge innovation, scientific expertise, and advanced technologies, we are transforming the way patients see and experience the world. At every step of the eye health journey, we stand as a trusted partner, making dependable outcomes possible for customers and patients. And, in communities with greatest need, we work in collaboration to expand access to quality eye care—for all.
About Johnson & Johnson MedTech**
At Johnson & Johnson MedTech, we unleash diverse healthcare expertise, purposeful technology, and a passion for people to transform the future of medical intervention and empower everyone to live their best life possible. For more than a century, we have driven breakthrough scientific innovation to address unmet needs and reimagine health. In surgery, orthopedics, vision, and interventional solutions, we continue to help save lives and create a future where healthcare solutions are smarter, less invasive, and more personalized.
1World report on vision. Geneva: World Health Organization; 2019. License: CC BY-NC-SA 3.0 IGO.
2Keep an Eye on Your Vision Health. Centers for Disease Control and Prevention. https://www.cdc.gov/features/healthyvision/index.html. Accessed January 16, 2020.
3Systemic Conditions with Ocular and Visual Manifestations. American Optometric Association. December 2019.
Director, Global Communications