FORT WASHINGTON, PA (March 3, 2014) – Long before #FOMO was part of the everyday vernacular, the serious sinus sufferer was living in constant fear of missing out on favorite activities because of their pain and congestion. The football game, the concert, the must-have dinner reservation - no matter the situation, there’s no denying that sinus problems keep sufferers from enjoying life’s important moments. So the makers of SUDAFED® are coming to the rescue with the SUDAFED REPLAY™ and giving sufferers a chance to press rewind on life.
Sinus sufferers can enter to win a SUDAFED REPLAY™ to help them relive their most regrettable, missed out moments. By simply describing the activity they missed or suffered through due to sinus pain and congestion on the SUDAFED REPLAY™ app on the SUDAFED® Facebook page, sinus sufferers will be entered to win a $250 gift card for such experiences as a Flight Replay, Sporting Event Replay, or Movie Replay. The sweepstakes is open through April 6, 2014[1].
There is also a chance to win $25 gift cards on the SUDAFED® Facebook timeline via “Rapid Replays.” To enter, fans only need to comment about what they missed out on due to sinus pain and congestion when there is a dedicated “Rapid Replay” post. All those who comment will be entered into the sweepstakes, and 10 winners will be chosen from each post. Winners will be announced on March 19th, April 2nd and April 19th [2].
“We know that serious sinus sufferers describe their sinus pain as being beat down and crushed,” said SUDAFED® Brand Manager Will Brassel. “We then took a deeper dive to find out what those symptoms held them back from in life. Our results inspired us to create the SUDAFED REPLAY™ and offer sinus (and life) relief at the times sufferers need it most.”
According to the survey by the makers of SUDAFED®[3], serious sinus sufferers agreed that some of the most painful activities to experience with sinus pain and congestion include attending sporting events and concerts, watching movies, listening to music and reading. In addition, nearly half of serious sinus sufferers (44%) stated they are uncomfortable flying when suffering from sinus pain and congestion. So, the SUDAFED REPLAY™ Ambassadors set-up shop at John F. Kennedy airport in New York City on a busy day to give serious sinus sufferers the chance for an instant SUDAFED REPLAY™. Would they skip their flight that day for a chance to fly sinus pain and congestion free tomorrow? Click here to find out.
To connect with SUDAFED® on Facebook and enter for a chance to win a SUDAFED® REPLAY™, visit www.Facebook.com/SUDAFED or www.SUDAFED.com for more information.
About the SUDAFED® Brand
SUDAFED®, the #1 pharmacist recommended brand for sinus products and oral decongestants, has been 100% dedicated to sinus for over 50 years. The SUDAFED® family of products provide powerful, relief of sinus pressure, pain and congestion related to the common cold, allergies or other sinus problems.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the TYLENOL® brand. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines, IMODIUM® A-D anti-diarrheal, MOTRIN® IB pain reliever and fever reducer, and SUDAFED® and SUDAFED PE® nasal decongestants.
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[1] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C., 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 4/6/14. For Official Rules, prize descriptions and odds disclosure, visit Facebook.com/Sudafed. Sponsor: McNeil Consumer Healthcare Division of McNEIL- PPC, Inc., 7050 Camp Hill Road, Fort Washington, PA 19034.
[2] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C., 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 4/6/14. For Official Rules, prize descriptions and odds disclosure, visit Facebook.com/Sudafed. Sponsor: McNeil Consumer Healthcare Division of McNEIL- PPC, Inc., 7050 Camp Hill Road, Fort Washington, PA 19034.
[3] From December 2nd to December 4th, 2013 an online survey was conducted among 2,009 randomly selected American adults who are also Vision Critical American Community panel members. The margin of error—which measures sampling variability—is +/- 2.2%, 19 times out of 20. The results have been statistically weighted according to education, age, gender, region, and ethnicity American Community Survey data to ensure a sample representative of the entire adult population of America. Discrepancies in or between totals are due to rounding.
Media Contact:
Christa Guidi
McNeil Consumer Healthcare
(215) 273-8416
cguidi1@its.jnj.com