Los Angeles, CA (September 12th, 2011) –Neutrogena, the #1 dermatologist-recommended brand, announces the successful conclusion of its second annual Wave for Change™ Campaign, a charitable program that makes it easy for teens everywhere to give back, both in the U.S and other parts of the world. This year’s program generated a total of $258,000 that will be put to good use helping give kids an education, helping protect the environment and rebuilding lives.
Neutrogena donated $1 to Global Giving for every Neutrogena Acne, Cleansing or Cosmetics product sold and registered during July and August at Neutrogena.com/waveforchange. Teens themselves were given the opportunity to make change happen by learning about and voting for their favorite GlobalGiving charities within three categories: Education, Environment and Disaster Recovery. This year, the three winning charities were: Arts for All: Art programs for 3,000 in-need New York children (Education), SALVEASERRA: Protect the Rainforest in Brazil (Environment) and the Greater New Orleans Foundation: Victims of the Tornadoes Fund (Disaster Relief).
Neutrogena® Wave for Change™ also announced that an additional donation will be made to Global Giving and split equally among the six runner-up causes as a token of appreciation for their participation and in honor of the inspiring work they undertake every day. These organizations are Junior Achievement of Southern California and School on Wheels (Education), Friends of the Columbia Gorge and TanzSolar (Environment) and Save the Children in Haiti and Living Dreams’ Tohoku Kids Project in Japan (Disaster Relief).
“In the past two years, Neutrogena® Wave for Change™ has donated just a little under half a million dollars for GlobalGiving and some pretty amazing causes,” said Neutrogena Brand Ambassador Vanessa Hudgens. “It is incredible what people can do when they come together and I can’t wait for next year’s campaign which will be even bigger.”
Teens also participated in the program as they prepped for back to school by purchasing this year’s Wave for Change™ tote bag available exclusively at Target. These limited-edition totes were extremely popular and personally designed by Vanessa Hudgens and fellow Neutrogena Brand Ambassadors Hayden Panettiere and Miranda Cosgrove for their respective causes (Vanessa – Disaster Relief, Hayden – Environment, Miranda – Education).
For a recap of this year’s program and learn about ways to impact change, visit www.neutrogena.com/waveforchange.
About Neutrogena®
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena® Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena® is a subsidiary of Johnson & Johnson, the world’s most comprehensive and broadly based health care products company.
About GlobalGiving
GlobalGiving (www.globalgiving.org) is the leading Internet-based network for peer-to-peer philanthropy. Our mission is to sustain a marketplace for good that connects donors directly to the causes they care most about. Through GlobalGiving, individuals and corporations can maximize the impact of every dollar by efficiently and transparently directing their donations to projects here at home and around the world. Since its launch in 2002, GlobalGiving has helped more than 200,000 donors give more than $50 million to more than 4,500 projects.
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Contacts:
Dan Strickford/Victoria Harvie Carlin
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dstrickford@id-pr.com
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