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Tylenol® Celebrates What Matters Most This Holiday Season

Real Families Share Their Traditions & Reveal Modern Day Recreations of Iconic Norman Rockwell Image in For What Matters Most™ Film

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FORT WASHINGTON, PA, Dec. 04, 2014 - It’s a classic picture - a family gathered around the holiday dinner table, laughing and smiling, waiting for the traditional meal to be served. Norman Rockwell’s Freedom from Want1 is an iconic symbol of how families come together for the holidays in celebration of what matters most.

In recognition of 60 years of supporting families, the makers of TYLENOL® are recreating Freedom from Want1 to reflect the unique holiday traditions of the 2014 family through the For What Matters Most™ film. In modernizing Rockwell’s familiar painting, TYLENOL® is proud to celebrate the evolution of the family portrait, while recognizing that the heart of the holiday season – its ability to bring love ones together to create memories – is still as vital now as it was in the 1940’s.

“Pop was America’s great storyteller. He illustrated his own story, which was also America’s story, for over 60 years,” said Abigail Rockwell, granddaughter of the famous artist. “His work is so beloved because it captures those moments that illustrate the timeless belief in the goodness of people and what we cherish most in an enduring way. It is exciting to see a trusted brand like TYLENOL® refresh my grandfather’s vision by celebrating the emotional relevance of family togetherness that is as strong now as it was when he painted Freedom From Want1.”

“As people gather for their family holiday celebrations, we hope they experience the same feeling of gratitude that Freedom from Want1 has evoked for generations,” said Manoj Raghunandanan, Senior Director of Marketing for TYLENOL®. “The For What Matters Most™ film series is meant to spur a conversation about what matters most to families across the country as well as champion the uniqueness of families today.”

To view the For What Matters Most™ film, and learn about the families featured in the modern day recreations, please visit:

About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare brands include TYLENOL® and MOTRIN® pain relievers and fever reducers; BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines; IMODIUM® anti-diarrheal products; and SUDAFED® and SUDAFED PE® nasal decongestants.


[1] Freedom from Want illustration © SEPS licensed by Curtis Licensing, Indianapolis, IN. Photograph based on the Freedom From Want illustration. Freedom From Want © SEPS licensed by Curtis Licensing, Indianapolis, IN.

Media Contact:
Holly Derrick

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