In 2011, Johnson & Johnson made a $2 million 5-year investment in the Helping Babies Breathe (HBB) initiative in Malawi and Uganda. The program, implemented by Save the Children in these two countries, aims to reduce neonatal mortality due to birth asphyxia by integrating neonatal resuscitation skills and equipment within existing maternal and newborn health services. By 2015, the partnership had supported HBB training of more than 1,300 skilled birth attendants and saved nearly 23,000 babies (90% of asphyxiated babies) in Malawi and Uganda. Designed for national scale-up by Ministries of Health in the longer term, the project also focuses on improved data reporting and use of data for decision-making in existing J&J supported sites.
