Caring & Giving

Wisdom by Kids: A New Digital Tool Designed to Turn the Fun Things Kids Say Into Charitable Donations

The Johnson & Johnson platform lets you support causes that do good for kids to help the next generation grow up healthy. For every child's quote you upload, the company will donate $1.
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If you’ve got a pint-sized person in your life, you probably already know that kids are apt to spout funny quips or dole out insights suggesting they are wise beyond their years.

These philosophical gems from tykes now have another use beyond just making you chuckle or smile—they can help do good, too, thanks to a new platform called Wisdom by Kids from Johnson & Johnson.

So how does it work? When a child in your life says something clever, go to Wisdom by Kids and type it in. The platform’s artificial intelligence then analyzes the words and creates a unique piece of digital art that you can customize with the child’s name and age.

By coming together in this way, we can make an even bigger impact on our shared goal to positively change child health.


You can then choose to share the masterpiece directly from the platform to Facebook, Instagram or Twitter, which triggers a $1 donation from Johnson & Johnson to causes that help children grow up healthy. Now through the end of 2019, the platform will focus on benefiting Save the Children, which works to give millions of children in the U.S. and around the world a healthy start in life.

“We’re proud to support the important work Save the Children does around the world, and to dedicate the new Wisdom by Kids platform to helping raise awareness and proceeds for the organization during its 2019 centennial year,” says Susan Can Susan Can,Senior Director, Corporate Equity, Johnson & Johnson, Senior Director, Corporate Equity, Johnson & Johnson. “By coming together in this way, we can make an even bigger impact on our shared goal to positively change child health.”

The best part: There’s no limit to how many pieces of art you can create—and how much good you can do for kids around the globe.

Want to see it in action? Check out this fun video, then upload your own fun phrase directly to Wisdom by Kids:

JandJ_WisdombyKids_ALT_111518 (1)
JandJ_WisdombyKids_ALT_111518 (1)

Read about the many ways the company is making a difference, from helping to make childbirth safer to treating children with intestinal worm infections.

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