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    1. EMEA Innovative Medicine /
    2. How we work /
    3. Policy /
    4. Transparency and Targeting of Political Adverting

    Transparency and Targeting of Political Adverting
    EU Biotech Act Video Transparency Notice

    1. The sponsor: Johnson & Johnson and its Affiliates
    2. The entity ultimately controlling the sponsor: Johnson & Johnson and its Affiliates
    3. The entity paying for the political advertisement: Johnson & Johnson and its Affiliates
    4. The period during which the political advertisement is intended to be published, delivered or disseminated: July – December 2026
    5. The aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertisement: 8,500GBP
    6. The aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertising campaign: 15,500GBP
    7. Information on the origin of the amounts and other benefits received by the providers of political advertising services: private within the EU
    8. The methodology used for the calculation of the aggregated amounts and the aggregated value of other benefits received by the providers of political advertising services for the political advertisement, and where applicable, the political advertising campaign: N/A (no other benefits received)
    9. The political advertisement is linked to: EU Biotech
    10. Webpage link on official information about the modalities for participation in the election or referendum linked to the political advertisement: https://health.ec.europa.eu/publications/proposal-regulation-establish-measures-strengthen-unions-biotechnology-and-biomanufacturing-sectors_en
    11. Links to the European repository for online political advertisements: To be updated whenever the repository is launched
    12. How to notify possibly non-compliant political advertisements:
      Google Ads (inc. YouTube) policy page https://support.google.com/adspolicy/answer/6008942?sjid=14032976210485010386-EU
    13. A previous publication of the political advertisement or of an earlier version of it has been suspended or discontinued due to an infringement of Regulation (EU): This is N/A as we have not had any not approved.
      USE OF TARGETING and/or AD-DELIVERY TECHNIQUES based on the processing of personal data
    14. The political advertisement has been subject to targeting techniques and/or ad-delivery techniques based on the use of personal data.
    15. Information about the targeting and/or ad-delivery techniques used:
      1. Analytical techniques used: Demographic, Geographic, Interest based audiences.
      2. The specific group(s) of recipients targeted, including the parameters used to determine the recipients to whom the political advertisement is disseminated: Age group: Adults (18+)
        1. Location: Belgium
        2. Interests: News, economic & political related interests
        3. Language: English
        4. Behavioural parameters: Users that fall within the relevant job titles/company industries or have relevant member skills
      3. The categories of personal data used for the targeting techniques or ad-delivery techniques:
        - Demographic data (age, gender, location)
        - Interest and behavioural data
        - Engagement history with previous similar content (same as above)
      4. The targeting goals, mechanisms and logic including the inclusion and exclusion parameters, and the reasons for choosing those parameters: Targeting goals and mechanisms only include the selected relevant interests, demographic and behavioural data mentioned above on platforms including Google Ads and LinkedIn.
      5. Information on the use of artificial intelligence systems in the targeting or ad delivery of the political advertising: N/A
      6. Period of dissemination of the political advertisement: approximately July – December 2026
      7. Number of views of the political advertisement: Benchmark metric at: 116,667
      8. Number of engagements with the political advertisement in terms of clicks, likes and comments: Benchmark metrics at: YouTube (66,667 views), Google Ads (50,000 impressions)
    16. Effective means supporting individuals to exercise their data protection rights under Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation), including the right to amend their personal data and withdraw consent to process their personal data for political advertising purposes:
      No personal data is processed by Johnson & Johnson for this advertisement please see Google Privacy and Terms policy page https://policies.google.com/privacy
    CP-590531